# UTM Link Builder

> Target keyword: utm builder

A free UTM builder creates trackable campaign links by appending utm_source, utm_medium, and utm_campaign parameters to your URL, so you can measure which social posts drive traffic and conversions.

## Frequently asked questions

### What are UTM parameters?

UTM parameters are tags added to a URL (source, medium, campaign, term, content) that analytics tools use to attribute traffic to specific campaigns and channels.

### Do UTM links affect SEO?

UTM parameters are for analytics on outbound links you share; use canonical tags on your own pages so parameterized URLs are not indexed as duplicates.

Source: https://repping.ai/tools/utm-builder