Engagement Rate Calculator
An engagement rate calculator measures how actively an audience interacts with content. Engagement rate is calculated as total engagements (likes, comments, shares, saves) divided by followers (or reach), multiplied by 100.
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What is a good engagement rate?
It varies by platform and follower count, but 1–3% is a common baseline on Instagram, with smaller creators often seeing higher rates. TikTok rates are typically higher than Instagram.
How is engagement rate calculated?
Engagement rate = (total engagements ÷ followers or reach) × 100. Using reach gives a truer picture of how the people who saw a post responded to it.
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